Cool New ProductsGet your Cool New Product in front of retailers with purchasing power.
There’s no better place than NACS to debut your new product, service or technology.
With multiple, year-round platforms to choose from—print, digital, mobile and live events—NACS Media can help you reach retail buyers looking to stock their stores with what’s new and cool in the convenience channel.
NACS Magazine Cool New Products Guide Advertising
A special guide appears monthly in NACS Magazine, with four-color, quarter-page and half-page ads available.
Cool New Products Preview Email Blast
When you purchase a Cool New Products ad in NACS Magazine you can advertise in an email blast that reaches an audience of 30,000 subscribers. The monthly email is sent a few weeks prior to the print issue where your ad appears.
Cool New Product Spotlight Emails
Spotlight your latest new product or service with an exclusive one-a-month targeted email blast.
Cool New Products Innovations Box
The NACS Cool New Products Innovations Boxis an exclusive marketing opportunity to deliver your products to hand-selected retailers who influence buying decisions. These leading retailersreceive their box as well as a list of participating suppliers, product names and contact information. Leads provided.
SPECIAL OFFER: Cool New Products Packages
Multimedia packages help you expand your reach across our media platforms—both print and digital.
Cool New Products Preview Room
The Cool New Products Preview Room is consistently ranked among the top destinations at the NACS Show. It opens before the Expo floor for buyers to get an uninhibited first look at the new products shaping the future of convenience retail. Organized by category just like the Show floor, it’s the easiest way to boost your product visibility, build connections and drive booth traffic every day of the NACS Show.
The Cool New Products Guide, part of NACS’ proprietary suite of Cool New Products offers, is the most widely read section of NACS Magazine.
Source: 2025 Readex Research NACS Magazine Reader Study