Cool New Products Innovations Box: NACS Show Pre-Show Box

Put your product in the hands of the industry’s top buyers

The NACS Cool New Products Innovations Box is an exclusive marketing opportunity to deliver your products to hand-selected retailers who influence buying decisions. Leading retailers receive their box as well as a list of participating suppliers, product names and sales contact information so they can connect with you.

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Targeted Reach

Hand-delivered to decision-makers looking for the next hot product

Extra Visibility

Get discovered early and double down in the Preview Room to secure the lead

Real Feel

Let the category managers test drive your newest product for themselves

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NACS Show Pre-Show Innovations Box

Give 100 hand-selected category managers a sneak-peak of your most innovative product ahead of the NACS Show.

Start the conversations early and warm your leads before you get on-site in Vegas for the 2026 NACS Show.

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Pricing & Deadlines

  • Investment: $1,500

  • Reservation Deadline: July 24

  • Materials and Payment Due: August 7

  • Estimated Ship Date: September 2

Product Submission & Approval

  • Products must be approved prior to acceptance. 

  • Items must fit in a 12” x 9” x 4” box. 

  • No glass, flammable, illegal or age verification products.

  • Beverages will be reviewed for inclusion on a case-by-case basis.

  • Items featured in a previous box are ineligible.

  • Products cannot have NACS branding.

  • No refunds.

Participation Details

  • 100, hand-selected buyers from retail outlets with 50+ stores will receive the box [request sample list]. 

  • Advertisers receive list of recipients, including name, title, mailing and email addresses once the box ships. 

  • Boxes include an insert with a product image and sales contact details. 

  • Advertisers receive a complimentary ad on the Discovery Center for one month.