Cool New Products Innovations Box

Put your product in the hands of the industry’s top buyers

The NACS Cool New Products Innovations Box is an exclusive marketing opportunity to deliver your products to hand-selected retailers who influence buying decisions. Leading retailers receive their box as well as a list of participating suppliers, product names and sales contact information so they can connect with you.

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Targeted Reach

Hand-delivered to decision-makers looking for the next hot product

Extra Visibility

Get discovered early and double down in the Preview Room to secure the lead

Real Feel

Let the category managers test drive your newest product for themselves

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May Innovations Box: Under the Stars

May’s Cool New Products Innovations Box celebrates the simplicity and spontaneity of camping, made possible with items found at your local convenience store.

Products like campfire-ready snacks, energy-boosting drinks, portable lighting, fire-starting essentials, travelsize selfcare items and handy onthego necessities that support everything from planned camping trips to last-minute outdoor getaways.

Each product should be an example of how convenience retailers equip adventure-seeking campers with reliable, grab-and-go solutions for the trail, the campsite, or a night in the backyard. This month’s Box is the epitome of how great camping moments don’t require complicated packing lists — just the right essentials within easy reach.

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Pricing & Deadlines

Investment: $1,500 per box.

Reservation Deadline: April 21

Materials and Payment Due: May 5

Estimated Ship Date: May 24

Product Submission & Approval

  • Products must be approved prior to acceptance. 

  • Items must fit in a 12” x 9” x 4” box. 

  • No glass, flammable, illegal or age verification products.

  • Beverages will be reviewed for inclusion on a case-by-case basis.

  • Items featured in a previous box are ineligible.

  • Products cannot have NACS branding.

  • No refunds.

Participation Details

  • 100, hand-selected buyers from retail outlets with 50+ stores will receive the box [request sample list]. 

  • Advertisers receive list of recipients, including name, title, mailing and email addresses once the box ships. 

  • Boxes include an insert with a product image and sales contact details. 

  • Advertisers receive a complimentary ad on the Discovery Center for one month.

  • September: NACS Pre-Show Box