Cool New Product Spotlight Emails
Investment: $5,000 net for one email send to 16,000 retailer recipients of the NACS Daily eNewsletter
Exclusive to one advertiser per month; NACS will not send more than one spotlight email per month.
2024 Cool New Products Spotlight Email Schedule
Month Email Send Date Materials Deadline
January Tues., Jan 23 Jan 9
February Tues., Feb 13 Jan 29
March Tues., Mar 12 Feb 26
April Tues., Apr 9 Mar 25
May Tues., May 14 Apr 29
June Tues., Jun 11 May 27
July Tues., Jul 16 Jul 1
August Tues., Aug 13 Jul 29
September & October not available
November Tues., Nov 12 Oct 28
December Tues., Dec 10 Nov 25
One advertiser can purchase up to two emails per year, one per quarter, no consecutive months
Limit of three products per email
Advertisers receive the email open list providing company name, contact name, title and email
Average open rate: 29%
Materials Instructions
Advertiser provides three images that can be placed upon each other:
Proposed Subject Line and Preheader
A header image which links to your homepage (600px x 200px) – provide URL
A body image containing the product/service you’re promoting, links to that page (600px x 600px) – provide URL
A footer with contact information linking to an enquiry form or an email address. (600px x 200px) – provide URL
OR - one image (one URL) containing the above that spans the entire real estate of 600px wide x 1000px long.
Include these contents within the above: Company logo, Contact info: name, website, and phone
Please submit by (Deadline) to: [email protected]:
Include the Subject line: (Advertiser Name) (month purchased) CNP Spotlight ad materials