Cool New Product Spotlight Emails
Investment: $5,000 net for one email send to ~12,500 retailer recipients of the NACS Daily eNewsletter
Exclusive to one advertiser per month; except during the months of July and August.
2026 Cool New Products Spotlight Email Schedule
Month Email Send Date Materials Deadline
January Tues., Jan 20 Jan 6
February Tues., Feb 17 Feb 3
March Tues., Mar 17 Mar 3
April Tues., Apr 14 Mar 31
May Tues., May 12 Apr 28
June Tues., Jun 16 Jun 2
July #1 Tues., Jul 21 Jul 7
July #2 Tues., Jul 28 Jul 14
August #1 Tues., Aug 18 Aug 4
August #2 Tues., Aug 25 Aug 11
September & October not available
November Tues., Nov 17 Nov 3
December Tues., Dec 15 Dec 1
One advertiser can purchase up to two emails per year, one per quarter, no consecutive months
Limit of three products per email
Advertisers receive the email open list providing company name, contact name, title and email
Average open rate: 29%
CNP Spotlight Email: Materials Instructions
Option 1: Image & URL Submission
Provide a Subject Line and Preheader text in email submission
One image 600px wide x up to 1000px long
In your image, please include a header, body which contains the product/service you are promoting, and a footer with your contact information. It is recommended to include your company logo, contact name, email, and phone number.
Click-through URL to link the photo to your website
Option 2: HTML Submission
Provide a Subject Line and Preheader text in email submission
HTML file spanning 600px wide x 1000px long. Please send your file as a generated URL, ready to interact and not as code.
In your image, please include a header, body which contains the product/service you are promoting, and a footer with your contact information. It is recommended to include your company logo, contact name, email, and phone number.
Questions: Please contact [email protected] with any questions or upload support.