Cool New Product Spotlight Emails

 

Investment:  $6,000 net for one email send to more than 11,000 retailer recipients of the NACS Daily eNewsletter 

Exclusive to one advertiser per month; except during the months of July and August.

2027 Cool New Products Spotlight Email Schedule

Month                       Email Send Date                  Materials Deadline

January                       Tues., Jan 19                      Jan 5

February                     Tues., Feb 16                      Feb 2

March                          Tues., Mar 16                    Mar 2

April                             Tues., Apr 20                    Apr 6

May                              Tues., May 18                   May 4

June                             Tues., Jun 15                      Jun 1

July                               #1 Tues., Jul 20                       Jul 6

July #2 Tues., Jul 27 Jul 13

August                         #1 Tues., Aug 17                     Aug 3

August #2 Tues., Aug 24 Aug 10

September & October                   not available

November                  Tues., Nov 16                      Nov 2

December                  Tues., Dec 21                        Dec 7

  • One advertiser can purchase up to two emails per year, one per quarter, no consecutive months

  • Limit of three products per email

  • Advertisers receive the email open list providing company name, contact name, title and email

  • Average open rate: 29%

CNP Spotlight Email: Materials Instructions

Option 1: Image & URL Submission

  1. Provide a Subject Line and Preheader text in email submission

  2. One image 600px wide x up to 1000px long

  3. In your image, please include a header, body which contains the product/service you are promoting, and a footer with your contact information.

    • It is recommended to include your company logo, contact name, email, and phone number.

  4. Click-through URL to link the photo to your website

Option 2: HTML Submission 

  1. Provide a Subject Line and Preheader text in email submission

  2. HTML file spanning 600px wide x 1000px long.

    • Please send your file as a generated URL, ready to interact and not as code.

  3. In your image, please include a header, body which contains the product/service you are promoting, and a footer with your contact information.

    • It is recommended to include your company logo, contact name, email, and phone number.

Questions: Please contact [email protected] with any questions or upload support.