NACS Convenience Matters®

Podcast Advertising: Your Connections to Engaged Audiences

Imagine getting on stage at a large conference and talking to attendees about what your company does—and why it matters to them. That’s the essence of advertising on NACS Convenience Matters® podcasts. Your message resonates with engaged buyers listening with intent, and they want valuable insights and new ideas to solve their business challenges.

That is the best way to describe the branded opportunities for podcasts. Every month, 10,000 listeners tune in to NACS Convenience Matters® podcasts to listen—and that is a unique opportunity for you to tell your story.

Why Podcasts Matter: Podcasts transcend traditional advertising by offering a unique avenue to captivate your audience. As listeners drive, jog, walk their dogs, or exercise, they’re tuned into NACS Convenience Matters® podcasts. This undivided attention presents an exceptional opportunity to tell your story.

A New Dimension: Podcasts stand apart from conventional print or online ads. They cultivate awareness rather than immediate action. In a landscape where buyers meticulously evaluate options, podcasts play a pivotal role in building brand recognition.

Cut through the Clutter: Unlike the noise often associated with traditional media, podcasts cut through by appealing to an audience eager to think and be challenged. Our listeners seek thought-provoking content, providing a prime platform for your message.

A Developed Audience: The NACS Convenience Matters® podcast is the industry’s oldest and most downloaded podcast, with more than 500,000 downloads—and counting. And Convenience Matters’ audience is still growing at a time when most other podcasts are losing listeners—it ranks among the top 5% of all podcasts globally, in terms of monthly downloads (Source: Listen Notes).

Your Path Forward

NACS offers two compelling ways for you to engage with our dedicated audience:

1. “Brought to you By” Message

Tell listeners why your brand matters as they listen to Convenience Matters®. Your 30-second message is embedded in every episode downloaded for a month, whether it’s one of the new episodes that airs that month or one of the 400-plus episodes that NACS has in its library. NACS communications experts will work with you to craft that perfect message that resonates, and we can even record your ad for you at no additional cost.

Two slots available per month: one within the first 2 minutes and one at the halfway point.
First purchaser chooses their preferred slot.
Investment: $2,500
Deadline: Commit by the first day of the prior month (e.g., January 1 for a February purchase).

2. Branded Content Episode

NACS offers limited opportunities for companies to tell their story to listeners for an entire episode. The sponsored episodes are like other branded content, in which NACS works with the sponsor to define the challenge or problem facing retailers and then examines how the problem can be solved. These episodes are exclusive—they do not include in-program advertisements by other companies and are extremely limited.

Limited availability ensures exclusivity.
Investment: $6,500

Your Hosts

Jeff Lenard

Jeff’s job is telling the industry’s story. He helps address misperceptions and underscores the industry’s positive business practices to the public, media and policymakers. And, of course, talk about fuels. Along the way, Jeff has conducted nearly 6,000 media interviews and has been part of hundreds of videos, on both sides of the camera.

Chrissy Blasinsky

Chrissy joined NACS in 2005 after spending four years in the beer industry and two years on Capitol Hill in Washington, D.C. She is currently the digital & content strategist at NACS and works on everything from food safety to fuels and helps manage the NACS Ideas 2 Go video program.

Engage with Excellence

Turn the spotlight on your brand through podcast advertising with NACS. Witness the impact of engaging with a community of eager listeners, and see your story resonate like never before.